Skip to main content

How Finaloop’s Amazon Integration Works

Written by Emily Burrows

About

Finaloop automatically syncs your Amazon Seller activity in real time, including:

  • Orders

  • Sales

  • Fees

  • Refunds

  • Inventory activity

  • Deferred transactions (funds on hold)

  • Payouts and undeposited funds balances

Amazon orders often go through multiple stages before funds are paid out, including fulfillment, deferred payment holds, payment releases, and payouts. Finaloop tracks each stage separately so your books stay accurate and fully reconciled.

Starting in 2026 (or earlier for users that joined Finaloop after Jan 2026), Finaloop’s integration with Amazon supports Amazon deferred transaction timing (known as Amazon DD+7 reserve policy) for accrual-based accounting. This may cause some existing users to notice adjustments in monthly Amazon revenue compared to before the rollout.

This article explains:

  • How Amazon orders and transactions flow into Finaloop

  • How revenue and payouts are recorded and reconciled

  • Why Finaloop’s numbers may differ from your Amazon reports

  • What changed for users that started in Finaloop before January 2026


1. How Finaloop’s Amazon Integration Works

Finaloop syncs operational and financial data directly from Amazon’s Selling Partner API.

This includes:

  • Orders

  • Fulfillment activity

  • Sales

  • Fees

  • Refunds

  • Reimbursements

  • COGS

  • Ad payment via seller account

  • Deferred and released transactions

  • Payouts

  • Inventory movements

Finaloop combines Amazon operational activity with Amazon financial data to provide a complete accounting and reconciliation workflow.

This allows you to:

  • Track Amazon orders, payouts, and COGS in real time

  • Reconcile Amazon balances against your books

  • Understand deferred and released balances

  • View detailed fee and reimbursement activity

  • Track inventory and fulfillment movements

  • Drill into individual orders and transactions


2. Amazon Order Timeline

Amazon orders go through several operational and financial stages before funds are transferred to your bank account.

Here’s the typical lifecycle:

Stage

What Happens

1. Order placed

Customer places an order

2. Payment deferred

Amazon processes payment but temporarily holds the funds under its Delivery Date + 7 reserve policy (see below)

3. Order fulfilled

Seller ships the order

4. Payment released

Amazon releases the funds to your available Amazon balance

5. Payout

Amazon disburses funds to your bank account

Important notes:

  • Customers may pay when placing the order, but Amazon may still defer the funds before releasing them

  • “Payment released” means the funds are released to your Amazon balance, not yet transferred to your bank account


3. Deferred Transactions in Finaloop

A deferred transaction is a transaction where Amazon temporarily holds the funds before releasing them to you.

This can happen under:

1. It's Delivery Date + 7 (DD+7) reserve policy. Under Amazon's Delivery date reserve policy, funds are reserved for a set period after the shipment is delivered.

Typically, this reserve period is 7 days after delivery (DD+7) (e.g., payment for an order delivered on January 6 will become available for payout on January 14).

2. This can also happen for invoiced orders, which are transactions that are awaiting payment by the buyer. Amazon waits for the customer to pay their invoice before releasing the funds.

These are called deferred transactions.

Finaloop separately tracks:

  • Deferred balances

  • Released balances

  • Payout activity

  • Bank reconciliation activity

This provides improved visibility into:

  • Amazon reserve balances (funds on hold)

  • Released transactions

  • Payout timing

  • Reconciliation workflows

Starting in 2026 (or earlier for users that joined Finaloop after Jan 2026), Finaloop supports Amazon deferred transaction timing for accrual-based accounting, allowing revenue to be recognized based on fulfillment timing instead of payment release timing.

If you previously used Finaloop’s earlier Amazon integration, deferred transactions were historically not reflected in your books because Amazon’s legacy API structure primarily reported released transactions only. As a result, some existing users may notice timing differences in monthly Amazon revenue beginning in the month they were transitioned to the DDR policy by Amazon, or in January 2026 if they were transitioned before 2026.

To better understand:

  • How Amazon deferred transactions worked historically

  • Why some timing differences may appear in your books

  • What changed in the updated Amazon integration

see the What Changed for Existing Amazon Users section below, or read:


4. How Amazon Activity Impacts Your Books

The way Amazon orders flow into your books depends on whether your books are set to cash basis or accrual basis accounting.

Accrual Basis Accounting

For accrual-based users:

  • Deferred revenue is recognized when the order is placed

  • Revenue and COGS are recognized when the order is fulfilled

  • Deferred balances are tracked separately as Undeposited funds on hold until Amazon releases the funds

  • Released balances are tracked separately as Undeposited funds until Amazon disburses the funds

This improves:

  • Revenue timing

  • Month-end reporting

  • Year-end reporting

  • Deferred balance visibility

  • Reconciliation with Amazon’s reports

Cash Basis Accounting

For cash basis users:

  • Revenue is recognized when Amazon releases the funds. This means revenue timing follows when funds become available rather than when the order is fulfilled.

  • Deferred transactions held by Amazon are treated as restricted cash, and therefore not recognized until released.

  • COGS are recognized based on your inventory tracking method.

💡Note: On cash basis, sales follows the timing of the payment release but COGS follows the timing of fulfillment.

Stage

Cash Basis

Accrual Basis

1. Order placed

  • Order appears in Marketplace Orders

  • No impact on your P&L or Balance Sheet

  • Order appears in Marketplace Orders

  • Deferred revenue and Accounts receivable are recorded

  • No P&L impact

2. Payment deferred

  • Order marked as paid in Marketplace Orders

  • Treated as restricted cash so no impact to your books until released.

  • Order marked as paid in Marketplace Orders

  • Accounts receivable is reduced and Undeposited funds on hold are recorded

  • No P&L impact

3. Order fulfilled

  • Order marked as fulfilled in Marketplace Orders

  • COGS recognized

  • No impact on revenue since the funds are still not released by Amazon

  • Order marked as fulfilled in Marketplace Orders

  • Deferred revenue is reduced and revenue is recorded

  • Fees and COGS recognized

4. Payment released

  • Revenue, fees, and Undeposited funds are recorded

  • Undeposited funds on hold are reduced and instead Undeposited funds are recorded

5. Payout

  • Payout is reconciled against bank deposit

  • Undeposited funds is reduced and cash balance in the bank is increased

  • Payout is reconciled against bank deposit

  • Undeposited funds is reduced and cash balance in the bank is increased


5. Marketplace Orders Page

Amazon orders are included in the unified Marketplace Orders page alongside other marketplaces, like TikTok Shop.

Here you can:

  • Track payment status, transaction status (deferred/released), and fulfillment status

  • Drill into any order to see the order details.

  • Follow the order timeline from placement through payout

You can also:

  • Search orders across marketplaces

  • Filter by source, products, marketplace, status, net order amounts, or dates

  • View payment and fulfillment timelines

  • Drill into individual orders

You can also easily track the payment and fulfillment timeline in each order by drilling into a specific order.

This provides a significantly more complete operational view than settlement-based reporting alone.


6. Amazon Reconciliation in Finaloop

How Finaloop Reconciles Amazon Data

  • Finaloop syncs sales, discounts, refunds, fees, and ad spend.

  • Posts them to the correct accounts based on ecommerce best practices.

  • Reconciles the numbers with payouts in your bank account.

  • Validates that Finaloop always matches Amazon as your source of truth.

Amazon reports don’t always align directly with accounting reports. Main differences include:

  1. Time Zone differences: We record your transactions and present your reports in UTC time, while Amazon North America presents reports on PST time.

  2. Currency conversion adjustments: We present your accounts in USD. We translate every non-USD transaction to its USD value based on the spot rate at the time of the transaction.

  3. Accounting differences: Depending on whether your books are on a cash or accrual basis, certain timing adjustments are needed to ensure the transactions are recorded based on accounting principles.

This helps ensure your P&L, Balance Sheet, and Orders remain updated in real-time and 100% accurate.

Comparing Amazon Seller Central vs. Finaloop

Amazon Seller Central reports are operational reports and don’t always reflect accounting-based reporting structures.

To help bridge this gap, Finaloop is building a dedicated Amazon Reconciliation Report (coming soon) that will:

  • Compare Amazon sales directly against product sales in your books

  • Break down timing and currency adjustments

  • Reconcile Amazon payouts and reserve balances

  • Eliminate the need for manual spreadsheets

The reconciliation experience will also explain key differences between Amazon reports and Finaloop, including:

  • Time zone differences (Amazon reports in PST while Finaloop reports in UTC)

  • Currency conversion adjustments

  • Timing differences between deferred, released, and payout activity

  • Cash basis vs accrual basis timing differences

  • Adjustments for pending and shipped orders

This experience is currently in development and will be released soon.


7. Amazon Line Items in Finaloop

Finaloop breaks down Amazon activity into granular transaction categories so you can clearly understand where your Amazon revenue and costs are coming from.

Amazon summary report lines

Finaloop account names

Product sales (non-FBA), FBA product sales

Sales

Shipping credits

Shipping income

Gift wrap credits

Giftwrap

Promotional rebates

Discounts & promotions

Product sale refunds (non-FBA), FBA product sale refunds, Shipping credit refunds, Gift wrap credit refunds, Promotional rebate refunds, A-to-Z Guarantee claims, Chargebacks, SAFE-T reimbursement

Refunds & returns

Amazon Shipping Reimbursement Adjustments

Fulfillment services reimbursement

FBA liquidation proceeds, FBA Liquidations proceeds adjustments

Inventory liquidation proceeds

FBA selling fees, Selling fee refunds, Other transaction fees, Other transaction fee refunds, Seller fulfilled selling fees

Selling fees

FBA inventory and inbound services fees

Treated as incidental COGS by default but can be treated as Inventory, depending on your selected inventory settings

FBA inventory credit

Fulfillment services reimbursement, Inventory reimbursement

FBA transaction fees, FBA transaction fee refunds

Fulfillment services fees, Pick & pack fees, External stores fulfillment fees

Shipping label purchases, Carrier shipping label adjustments, Amazon Shipping Charge Adjustments

Shipping-out cost

Shipping label refunds

Return shipping cost

Refund administration fees, Liquidations fees, Receivables Deductions

Service fees

Cost of Advertising, Refund for Advertiser

Paid online ads

Service fees

Service fees, Warehouse fees, Inventory disposal fees, Fixed marketing fees, Other promotions

Adjustments

Service fees, Cashback & rewards

Each transaction in your account can be traced back to its related order so you can easily understand where everything came from.

Ledger activity is also separated by country and store.

This provides significantly improved visibility into Amazon profitability and operational costs.


8. Amazon Inventory

Finaloop syncs Amazon inventory activity directly from Amazon Seller Central.

This includes support for:

  • FBA inventory and restocks

  • Fulfillment activity

  • Shipping-in costs

  • Inventory adjustments

  • Reimbursements

  • Lost inventory

  • Damaged inventory

  • Disposal activity

  • Reserved inventory balances

Inventory movements are tracked operationally and reflected in accounting workflows based on your accounting settings and inventory configuration.


9. What Changed for Finaloop Users That Joined Before Jan 2026

If you previously used Finaloop’s earlier Amazon integration and use an accrual method of accounting, you may notice some timing differences starting in January 2026.

Previously:

  • Amazon revenue was primarily recognized when transactions were released by Amazon

Now:

  • Accrual-based users recognize revenue based on fulfillment timing

This better reflects when the sale actually occurred and improves alignment with accrual accounting principles.

The updated integration also introduces:

  • Full order-level visibility

  • Deferred transaction support

  • Better payout and reserve tracking

  • More detailed Amazon fee breakdowns

  • Improved multi-marketplace support

  • Unified Marketplace Orders tracking

As part of this transition:

  • Historical periods before Jan 1, 2026 remain unchanged

  • Deferred balances are automatically handled by the Finaloop Team

  • Some monthly Amazon revenue may shift between periods due to the updated timing logic

Here’s how the migration works:

Previously, transactions that were deferred in December 2025 and released in January 2026 were recorded as sales in January 2026 when these transactions were released.

Now, these deferred sales from December 2025 will be reclassified as a Prior Year Adjustment in your January 2026 books and your Accounts Receivable, Deferred Revenue, and Undeposited Funds accounts will be automatically updated and reconciled accordingly.

In February 2026 onwards, the sales will include the current month’s sales (“deferred” transactions), and will not include any released transactions that were deferred from the previous month. This ensures the timing of all the transactions match the timing of the order fulfillment.

For example:

  • December 2025

    • $10K was deferred and released in January 2026.

  • January 2026

    • $90K of sales were generated and released the same month

    • $5K was deferred to February 2026

    • $100K was released in total ($90K of Jan 2026 sales+ $10K released from December 2025)

Old Amazon

New Amazon

Jan 2026 sales: $100K (only released transactions)

The deferred $5K would have been recorded in February when released)

Prior year adjustment: $10K

Jan sales: $95K ($90K of Jan 2026 sales generated and released + $5K deferred to Feb 2026)

This ensures the timing of the transactions are fully in line with fulfillment per accrual basis rules.

💡FAQ: What is the Prior Year Adjustment I see in my January 2026 P&L?

The Prior Year Adjustment in your January 2026 books relates to Amazon deferred transactions from December 2025 that were released by Amazon in January 2026.

Using Amazon's previous API structure, sales were generally recorded when Amazon released the funds. As a result, some December 2025 sales would previously have appeared as January 2026 revenue.

With Amazon's updated deferred transaction reporting, accrual-based Amazon sales are now recognized based on fulfillment timing instead. Since your 2025 books are already locked, these deferred December 2025 transactions are reclassified as a Prior Year Adjustment rather than being recorded as January 2026 sales.

This ensures:

  • Your historical books remain unchanged

  • Revenue timing aligns more closely with accrual accounting principles

  • Deferred transactions are transitioned cleanly into the updated integration

Starting February 2026 onward, this normalizes automatically, and Amazon revenue is recognized in the period the order was fulfilled rather than when Amazon releases the related funds.


FAQs

1. What are deferred transactions?

Deferred transactions are transactions where Amazon temporarily holds funds before releasing them to your available seller balance. To learn more, check out this article.

2. How are Amazon fees recorded?

Amazon fees are broken down into detailed categories including:

  • Selling fees

  • FBA fees

  • Multichannel fulfillment fees

  • Shipping-in

  • Pick & pack fees

  • Warehouse fees

  • Disposal costs

  • Service fees

  • Ad spend

  • Other promotions

3. Does Finaloop support multiple Amazon marketplaces?

Yes. Finaloop supports multiple Amazon marketplaces and separates reporting by marketplace, country, and store.

4. How often does Amazon data sync?

Amazon orders sync every 5 minutes and transactions sync every few hours automatically, giving you the most updated data available.

5. Does Finaloop support Amazon inventory tracking?

Yes. Finaloop supports Amazon inventory activity including FBA inventory movements and related operational adjustments.


As always, if you have any questions at all, feel free to contact us at [email protected].

Did this answer your question?