About

Finaloop integrates directly with TikTok Shop (TTS) to automatically sync your ecommerce data into your books.

This integration pulls your TikTok Shop sales, discounts, fees, promotions, fulfillment charges, and marketing expenses directly into Finaloop. We map them to the correct accounting line items and reconcile them against the payments you receive from TikTok.

The result: your books stay accurate, updated, and always aligned with TikTok Shop Seller Center.

1. How Finaloop’s TikTok Shop Integration Works

TikTok Shop has always been a black box when it comes to financial transparency since your payouts from TikTok Shop don’t typically reconcile back to your orders.

Finaloop gives you 100% visibility into all of these adjustments and fees so your financials are always fully reconciled back to your TikTok Shop statements.

Here is how it works:

Automatic syncing: Finaloop pulls your TikTok Shop transactions and syncs every few hours for real visibility.
Clean mapping: We map TikTok data into standard ecommerce accounting categories like sales, discounts, shipping, COGS, and fees.
Accrual vs. cash basis: Whether you manage your books on an accrual or cash basis, Finaloop handles the timing differences between order activity and payout deposits.
Reconciliation built-in: We match synced data with the actual TikTok Shop bank deposits, ensuring your books stay correct.

We'll work you through how to connect TikTok Shop to Finaloop and how each data point from TTS is mapped into Finaloop.

2. How to Sync TikTok Shop with Finaloop

Connecting TikTok Shop to Finaloop takes just a few minutes.

In Finaloop:

Go to Settings in your Finaloop menu.
Click the Integrations tab.
Under the Stores section, click on TikTok Shop.
Click Connect and follow the prompts to connect your TTS account.
Then head to TikTok Shop Seller Center and follow the instructions below.

In TikTok Shop Seller Center:

Log in to TikTok Shop Seller Center.
Go to Account Settings → User Management.
Click Add User.
Fill in the following details so we get the access to ensure your numbers are fully reconciled:
- Role(s): Finance Specialist + Order Fulfillment Specialist + Product Management Specialist + Customer Service Agent
- Email address: accountant+{yourcompanyname}@finaloop.com (Example: [email protected]).
- Default language: English.
Click Submit.

Once connected, we’ll start syncing your TikTok Shop data automatically. Your first sync may take a few minutes depending on your account size.

3. Managing TikTok Shop Orders in Finaloop

All synced TikTok Shop orders appear on the TikTok Shop Orders page in Finaloop.

Here you can:

Track payment status, settlement status, and fulfillment status.
Click into any order to see the order details:
- View the products included in the order.
- You can also review discounts and taxes details in the tooltips.

TikTok Shop discount breakdown in Finaloop

You can also easily track the payment and fulfillment timeline in each order:

TikTok Shop order status and fulfillment in Finaloop

4. TikTok Shop Accounting

The way orders flow from TikTok Shop depends on whether you use cash basis or accrual basis accounting.

Accrual basis

On an accrual basis, sales are recognized when an order is fulfilled. Unpaid orders flow into Accounts Receivable (A/R) until the order is paid.

Order created: Deferred revenue is recorded in your Balance Sheet until the order is fulfilled. An open balance is also created in your Accounts receivable (A/R) - TikTok Shop account.
Payment received from customer: We automatically mark the order as Paid (or Partially paid). This reduces your Accounts receivable (A/R) - TikTok Shop balance and increases your UDF - On Hold account (i.e., TikTok still owes you the funds) until the payment is settled.
Order fulfilled: Finaloop recognizes sales, shipping income, discounts, tips, and sales tax and reduces your deferred revenue upon fulfillment. At the same time, we record COGS and reduce your inventory.

Cash basis

On a cash basis, sales are recognized when a payment is collected even if they aren’t fulfilled yet.

Order created: Appears in your TikTok Shop Orders page but no P&L or Balance Sheet impact.
- 💡Note: On a cash basis, unpaid orders don’t create Accounts Receivable in your books.
Payment received from customer: Sales, discounts, shipping income, and taxes hit your P&L on the payment date. Finaloop automatically matches the payment to the order and marks it as Paid.
Order fulfilled: COGS are recorded and inventory is reduced once the order is fulfilled.
- 💡Note: On a cash basis, sales follows the timing of the payments but COGS follows the timing of fulfillment. This means a timing difference between sales and COGS may occur.

5. TikTok Shop Reconciliation in Finaloop

How Finaloop Reconciles TikTok Shop Data

Finaloop syncs sales, discounts, fees, and marketing expenses.
Posts them to the correct accounts based on ecommerce best practices.
Reconciles the numbers with payouts in your bank account.
Validates that Finaloop always matches TikTok as your source of truth.

Comparing TikTok Shop Seller Center vs. Finaloop

Since TikTok reports don’t follow accounting rules, Finaloop provides a TikTok Shop Reconciliation Report that:

Aggregates TikTok Shop data into accounting-friendly line items.
Compares Finaloop vs. TikTok totals (with ✅ green checks when reconciled).
Eliminates the need for manual spreadsheets.

Here’s how it works:

Each TikTok Shop Statement is made up of two components:

Settlement amount
Reserve amount

Each statement: Settlement amount + Reserve amount = Payable Amount

Settlement amount includes all settlements for orders in that specific time period and any additional adjustments. It’s broken down as:

Net sales
Shipping
Fees
Adjustments (these are not always tied to a specific order, like FBT warehousing service fee and marketing benefits package fee. They only get applied on the statement date).

👉 Finaloop takes the TikTok Shop statement data and maps it into the correct accounts based on accounting best practices. Use the TikTok Shop Reconciliation Report in Finaloop to compare Finaloop books with TikTok Seller Center statements.

To find your TikTok Shop Reconciliation Report:

Go to More in your Finaloop menu.
Click TikTok Shop Reconciliation Report.

The report has 3 sections. Click Show breakdown to see all the details.You can also toggle on the Show more details toggle to see the data broken down into more granular categories, like net sales, shipping, fees, and adjustments.

TikTok Shop reconciliation with Finaloop

Section 1: Finaloop books

This section takes the total settlement amount, reserve amount, and payable amounts from TikTok Shop and shows how the amounts are broken down in your Finaloop accounts.
It shows each of the P&L line items in your Finaloop books that contain TikTok Shop data.

💡 For accrual users, you’ll see Accrual timing adjustments as the final line item to account for recognition differences since your TikTok Shop data is not based on accounting principles.

Section 2: Finaloop vs TikTok Shop Comparison

This section shows total Finaloop numbers compared with TikTok Shop numbers. If everything is reconciled, you should see a row of green checks. If there is any issue, we’ll identify it and fix it.

Section 3: TikTok Shop

This section shows synced numbers for each statement directly from TikTok Shop Seller Central.
You’ll also find the corresponding statement links to check them out directly in TikTok Shop.

6. TikTok Shop Line Items in Finaloop

Here’s how Finaloop maps TikTok Shop data into your books:

TikTok Shop Transaction Type	Main Finaloop Account Impacted	Explanation
Sales	Sales - TikTok Shop	Gross product sales
Shipping income	Shipping income - TikTok Shop	Gross shipping income
Discounts & promotions	Discounts & promotions - TikTok Shop	Seller, platform, or co-funded discounts Platform or co-funded discounts reimbursed to you at settlement are reduced from Discounts. Accrual users: These only hit your P&L when the order is fulfilled. Until then, this data is in your Deferred Revenue account in your Balance Sheet.
Sales tax liability	Sales tax liability	Sales tax collected from customers and owed to authorities. As a marketplace, TTS typically remits the collected sales tax to the authorities, but there is a timing difference between when sales tax is collected and when it’s remitted (only when settled). Until remitted, this balance shows in your Sales tax liability account in your Balance Sheet.
Duties and other taxes	Other indirect tax liabilities	Duties and other taxes (not including sales tax) collected from customers and owed to authorities
Returns & refunds	Returns & refunds - TikTok Shop	Refund initiated before fulfillment → Cash basis: A refund will not reverse the order, but instead will increase your Refund account in your P&L. Accrual basis: Treated as a cancellation and reverses the order, decreasing Deferred Revenue. No actual Refund is recorded, i.e. no impact on your P&L. Refund initiated after fulfillment → Refund recorded in your P&L for both cash and accrual basis. Sales and Discount accounts are not impacted, but the refund will be recorded for the full item price, reducing net sales. Note: Refunds & returns don’t impact COGS unless an item is reported as “Restocked.” (Learn how to report an item as restocked here for sales based, or here for InventoryIQ.) Refund account may also include Logistics or platform reimbursements.
Fulfillment service fees	Fulfillment service fees - TikTok Shop	FBT fulfillment fees, FBT warehouse service fees, and FBT fulfillment fee reimbursements
Shipping & freight out	Shipping & freight out - TikTok Shop	FBM/FBT shipping costs, promo shipping incentives, replacement shipping fees, exchange shipping fees, signature confirmation fees, Shipping insurance fees, platform shipping fee discounts, shipping fee adjustments, shipping fee compensation, shipping fee rebates, sample shipping fees, or shipping cost subsidies
Shipping back from customers	Shipping back from customers - TikTok Shop	Return shipping fees from customers
Selling fees	Selling fees - TikTok Shop	Platform commissions, referral fees, refund admin fees, transaction fees, credit card handling fees, co-funded promotion service fees, platform commission adjustments, platform commission compensation, rebates, shipping fee compensation, or shipping fee adjustments
Affiliate marketing costs	Affiliate marketing - TikTok Shop	Affiliate commission, affiliate partner commission, affiliate ads commission
Promotions	Promotions - TikTok Shop	Other marketing promotions
Paid online ads	Paid online ads - TikTok Shop	Marketing benefits package fee or GMV ads payment
Product samples	Product giveaways - TikTok Shop	Costs related to free product samples sent to influencers, affiliates, or customers
Service fees	Service fees	Platform penalty, promotion adjustment, co-funded creator rewards, other adjustments, or seller mission reward
Disputes	Disputes - TikTok Shop	Dispute issued
Reserve	Undeposited funds reserve - TikTok Shop	Reserve balances collected and released
Undeposited funds	Undeposited funds on hold - TikTok Shop Undeposited funds - TikTok Shop	Undeposited funds on hold are funds already paid by your customer but not yet settled. Undeposited funds are funds already settled but not yet deposited into your account from TikTok.

7. TikTok Shop Inventory, Product Samples & Order Giveaways

TikTok Shop Inventory Tracking & Fulfillment Syncing

Finaloop syncs fulfillment data, including:

Fulfilled by TikTok (FBT) vs. Fulfilled by Merchant (FBM)
Which warehouse was used
Associated fulfillment costs

When an order is fulfilled, Finaloop automatically:

Records COGS for the order (for sales based and InventoryIQ users),
Reduces inventory value
Updates warehouse data (InventoryIQ only)

Product Samples and Order Giveaways

Free product samples or giveaways to influencers, affiliates, or customers are automatically recorded as marketing expenses under Product giveaways, not as sales or discounts.

If an order is marked as a free sample in TikTok and we see the customer hasn't paid anything, we automatically classify it as a product giveaway.

You can find these orders on the TikTok Shop Orders page, and click on Filter→ Order status → Giveaway.

We sync this data automatically, with no manual input needed from you.

For sales based and InventoryIQ users, you can also track this data for each SKU by heading to Inventory → Products and on the small COGS tab, you’ll see a section called Product giveaways.

Voided or Cancelled Orders

If an order is cancelled and no payment was ever received, the order will automatically be marked as Voided. You'll still see it in your Orders page but it won't have any impact on your books.

FAQs

Does Finaloop integrate with TikTok Shop?

Yes. Finaloop automatically syncs TikTok Shop sales, fees, and payouts into your books.

How do I connect TikTok Shop to Finaloop?

Follow the steps in How to Sync TikTok Shop with Finaloop. It takes just a few minutes.

How do I reconcile TikTok Shop payouts in Finaloop?

Use the TikTok Shop Reconciliation Report to compare Finaloop data with TikTok Seller Center statements.

What TikTok Shop data does Finaloop track?

We track all data, including sales, shipping, discounts, commissions, fulfillment fees, promotions, refunds, reserves, and more.

Why are the TikTok Shop numbers through Finaloop’s integration different from the TikTok Shop numbers I sync through Shopify’s integration?

Shopify syncs the overall sales numbers and seller’s discount numbers for each order but TikTok Shop often applies other types of discounts, such as platform discounts or co-funded discounts. These can impact the settlement amounts as well and Shopify doesn’t have the same granular visibility into these components. In addition, Shopify syncs order level data but misses the statement level adjustments that also can impact settlement amounts.

How to sync TikTok Shop sales with Finaloop