Reading your Profit & Loss

Your Profit & Loss (P&L) is the report that answers an important question: after everything, did this business make money and which parts of it did the earning?

Finaloop's P&L is built around how ecommerce brands read their business. It runs down to Net profit through contribution margin, so you can see which channels pay for themselves before overhead. And because it's generated from your reconciled books rather than estimated, every figure ties to real transactions, and account lines open straight to them.

This article covers the terms you'll meet in the report, how it's structured, how to split it by segment, and what else you can do with it. If you used Finaloop before the new reports, section 5 covers what changed.

In this article

Your P&L runs in this order. The bolded lines are the subtotals.

Net operating profit - EBITDA is struck before depreciation and amortization, those sit on the lines below it.

Net profit before taxes appears twice on purpose: once excluding uncategorized transactions and once including them, so you can see exactly what the unclassified pile is worth.

The simple way to think about it:

Four figures also appear as cards at the top of the report for easy tracking:

By default your P&L shows one set of numbers for the whole business. Split it by segment and you get the same report with a column per segment value, so you can see Contribution profit for Amazon next to Contribution profit for your own store, rather than one blended figure that hides both.

The report reloads with a column group per segment value, and the Segments button shows a count ①.

There are four business segments. Pick whichever cut answers your question, they can be combined in any order:

Revenue stream is the widest cut in practice, it tells you what kind of business a sale was. Shopify sales channel is the most granular, it tells you exactly where the order came in. The two in between overlap rather than nest: a single platform can carry more than one revenue stream, and vice versa.

After you pick a segment, a Then by (optional) field appears. You can combine at most two business segments, plus one time level (Weekly or Monthly). Three levels in total.

Choose Revenue stream, then Platform, and each revenue stream splits into the platforms inside it, each with its own Total column. That's how you find the platform that's quietly running at a loss inside an otherwise healthy revenue stream.

Report center has four pre-built versions under Segmented reports for the most popular views. Profit & Loss by revenue stream, by sales channel, by platform, and by shopify sales channel. They open already split, with no configuration.

Report center holds more than the financial statements. Trial Balance, General Ledger, AP Aging, the Accruals & Depreciation Schedule, vendor and payroll reports, and your reconciliation reports all live there too.

Use the date control to set the period, and Compare to (it reads "No comparison" until you pick one) to compare it against another. The Total / Weekly / Monthly control beside the search box changes how the period is broken into columns.

Click a figure on any account or section line to open the ledger preview over the report. Subtotals — Net sales, Gross profit, Contribution profit, EBITDA and Net profit — are calculated from the lines above them, so they don't open; drill into the lines that feed them instead.

It shows the account path, the total for the selected period, and the last 8 entries behind that number, with View full ledger for the rest.

Click Export and choose Excel file or Google Sheets. Either exports the report exactly as you've configured it, including all the breakdowns. (Exports require an active subscription.)

Past exports are listed under the Export history tab in Report center, where you can re-download them.

The settings icon beside the comparison control opens Report settings. Nothing here changes your numbers, only how they're shown.

How Merchants shown works

Sections that list individual customers or vendors, like influencers, agencies, wholesale customers, show the largest few by amount and group everything else into a single Others row with the number of merchants in it. Raising Merchants shown, or setting it to All, changes how many are named in the P&L.

The controls beside the search box change what the report shows without changing the numbers: the Total / Weekly / Monthly control sets the columns, and the collapse control sets how deep the rows are expanded: collapsed, summary, or detailed.

Skip this section if your books started on the new reports, nothing here applies to you.

If you were with us before, your P&L looks different than it used to. Your numbers haven't changed. What changed is the structure: we gave our Chart of Accounts a facelift, and added more detailed breakdowns, including Contribution profit, Cost of delivery and Uncategorized transactions.

Both versions live side by side in Report center, under Financial statements:

Note that your previous report will only be available until December 31, 2026.

Report center → Books & Entries → Audit Log (marked Beta) shows why your past P&L shifted between two snapshots. If you don't see it, it isn't switched on for your account yet, ask Support.

The underlying books are unchanged. The Profit & Loss has been restructured, so subtotals appear in a different order and two sections are new. Net profit ties to the previous format, which is still available and can be exported.

If a figure doesn't tie to what you expect, or a line you rely on isn't where you'd look for it, reach out to our Support team through chat or at [email protected], and include the period and the two figures you're comparing.