We automatically assign a category based on the products your company sells. We analyze your most popular products and determine whether they clearly match one of our supported categories.

If there isn't a strong enough match, we don't assign a category. Instead, you'll be benchmarked against companies with similar annual sales.

Not every company can be confidently assigned to a single category.

If we can't confidently determine a category based on your most popular products, we simply don't assign one. This does not limit the feature. You can still compare yourself against any available category.

By default, companies without a category are benchmarked against companies with similar annual sales across all categories.

Yes. Benchmark groups are based on both the selected category and company size (annual sales). For most categories we split companies into two revenue groups, so a $10M business won't be benchmarked against $700K businesses.

For each benchmark group, we identify the relevant companies (same category and similar company size, or similar company size only).

We calculate the selected metric for every company for each supported date preset, then use the median value across all companies as the benchmark. Using the median makes the benchmark more representative and less sensitive to outliers.

Absolutely. The underlying infrastructure was built to support many more metrics and additional areas across the product.

If you have ideas for benchmarks you'd like to see, please share it with the support team.

Benchmark is shown only when both the selected period and the comparison period (when applicable) use supported date presets.

If you select custom dates, benchmark data won't be available. This is expected behavior.

Yes.The assigned category is simply the default recommendation. You can compare yourselves against any available category or company size group.