Deeper ad insights, unified sales classification, and complete transaction audit trails - Cleaner books, clearer decisions.
📣 Google Ads integration (Beta)
Following our Meta Ads integration, Google Ads is now available for beta testers - with accrual tracking and automatic reconciliation so your books reflect ad spend as it happens, not weeks later.
Real-time spend recording: Ad spend, credits, refunds, and payments recorded when they occur, not when invoices land.
Reconciled ad balances: All activity flows into a dedicated Ads Platform Payable account, keeping your books aligned with your Google Ads balance.
Deeper Ads Page visibility: Analyze performance across accounts, campaigns, and ad groups with spend, ROAS, conversions, clicks, impressions, and time-based breakdowns.
Up next: Amazon Ads.
🛒 Unified sales classification
As more Finaloop brands expand into wholesale, retail, and B2B channels, we've unified how invoices and transactions are categorized. The result? less manual work, more consistent reporting.
Consistent categorization: All sales classified the same way across both invoices and transactions.
Streamlined invoice classification: Categorize invoices using the same workflow you already know from Transactions.
Customer-level "Apply Always" rules: Create rules that automatically apply across both transactions and invoices for any customer.
Bulk invoice classification: Update multiple invoices in a single step.
Smarter defaults
Stripe and PayPal invoices default to DTC sales
External invoice sources (outside Finaloop) default to Wholesale sales
Use 'Apply Always' to change any default
🔎 Transaction audit log
Ever notice a transaction change and wonder what happened? You can now see the full history of any transaction - who changed it, what changed, and when.
Complete change history: Open any transaction and click History Log to view every step in its lifecycle.
Full visibility: See whether a change came from Finaloop's AI, our accounting team, your accountant, or someone on your team.
📦 Finale Inventory sync
For brands using Finale Inventory, we've built an automated sync that keeps your product and cost data aligned - updated COGS without manual work.
Automatically creates products in Finaloop from Finale
Syncs average unit costs each month
Ensures costs land on the correct product, even when items are merged
💬 Share Your Feedback
We're always working to make Finaloop more intuitive and powerful for your business. Have suggestions or feedback? Let us know, we’d love to hear from you!