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April 2025 Release Notes

Rayla Rappaport avatar
Written by Rayla Rappaport
Updated over 2 months ago

Every month we publish a new edition of release notes to introduce Finaloop's newest features and product updates. Here are this month's updates:


📈 SKU Analysis Dashboard

This is a game-changer for product and tariff planning! Dig deep into SKU-level performance:

  • Detailed Metrics: Track sales, discounts, COGS, margins, and units sold/refunded.

  • Time-Based Insights: Compare SKU performance across time periods.

  • Product-level Profitability: Get clear visibility into your margins and profitability for every SKU.

Currently available for Shopify and Finaloop invoice SKUs (Amazon & TikTok coming soon!).

🚀Coming soon: Get insights into your top-performing SKUs.

Now available to a group of Beta testers and will be available for all of our customers in the next few weeks!

Check out this video to see how it works.


🛒 Major Upgrade to Orders Management

Shopify sellers: We've rolled out powerful new features in your Branded store orders page to give you more control and flexibility over how Shopify orders are handled in your books:

  • COGS Only: Record COGS without sales for $0 net-value orders like replacements and warranty fulfillments. See how it works.

  • Product Giveaways: Records product costs as marketing expenses for influencer collaborations, giveaways, product samples, and promotional orders. See how it works ›.

  • Export Unpaid Orders: Easily download your AR Aging report for Shopify orders as of any historical date.

🚀Coming soon: Void specific items in an order, Mark an order as fulfilled, and more!


🔍 Better Visibility Into Transaction Categories

We've made significant updates to transaction categorization, making it more accurate and user-friendly:

  • Category Mapping Preview: See how each category shows up in your P&L or Balance Sheet before you apply it, giving you clear visibility.

  • Side-by-Side Comparison: Easily compare current vs. proposed categorizations.

  • Smarter Organization: We’ve cleaned up category sorting and tags, making it easier to find what you need—no more digging through duplicates or unused options.

  • Enhanced Split Rules: Now supports recurring splits by percentage with automation rules.


📊 P&L Structure Update

You asked, we delivered.

To better align with ecommerce best practices, we’ve restructured how some expenses appear on your P&L:

  • Advertising & Marketing is now Sales & Marketing.

  • This new category includes all accounts previously under Advertising & Marketing (fixed and variable), plus:

    • Business Development

    • Sales Commissions

    • Sales Contractors

These were previously under General & Administrative.

Note: This is a reporting structure change only—no impact to your Gross Profit, Operating Expenses, or Net Income.


📦 Set It and Forget It: Smarter Inventory Expense Rules

Introducing Default Purchase Type Rules:

  • Auto-Categorization: Set rules for whether inventory purchases are treated as inventory (default) or incidentals.

  • Save Time: Great for recurring expenses like packaging or prep center fees.

What are incidentals?
They’re inventory-related expenses (bills and payments) that go directly to your Product COGS on your P&L, rather than increasing your inventory balance (for sales-based customers) or reducing vendor rolling PO balance (InventoryIQ customers). Learn more


💬 Share Your Feedback

We're always working to make Finaloop more intuitive and powerful for your business. Have suggestions or feedback? Let us know—we’d love to hear from you!

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